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1997- Company formed in Ireland as Irish Response Limited distributing mainly health & beauty products.
1999 - Sign up Christy O'Connor Jnr. for the Magnetic Therapy range of product. Featured on the Late Late Show in Ireland.
2001 - Company launches the Pain Ease Patch in UK with Virginia Wade. Keith Wood later added to promotional campaign.
2002 - Irish Response buys Pharmavita in London to break into the UK market.
2003 - Company rebranded as Lifes2good. Thinning hair food supplement launched onto the market. Essentially Hers magazine is launched in Ireland.
2004 - Launch food supplement and anti-ageing cream following excellent trials in Scandinavia.
2005 - YSX rapid solutions is launched. Become key sponsor of the Irish Seniors Golf championship.
2006 - Launch the Slender Xcellerate supplement for weight loss with Natasha Byram in Ireland. Launch thinning hair food supplement for men. Launch Skin emollient supplement and cream for problem skin. Lifes2good starts in USA and Portugal. Sponsor the Ladies English Open Golf (LEO) in Kent, UK. Sponsor Andrew Steele 400m athlete in UK. Launch Voluptuo Breast enhancement program in Ireland with Glenda Gilsen.
2007 - The Slender range expanded with the launch of Slender Pu'erh Tea. Amanda Brunker becomes a spokesperson for the Slender range.
2008 - The acquisition of Viviscal, the world renowned thinning hair supplement was completed. Viviscal is supported by 5 scientific studies and is sold in 25 countries worldwide. Viviscal was voted in '10 of the Best Women's Health Products' in the Irish Daily Mail, May 2008. Jennie Bond becomes the latest endorser for Viviscal.
2009 - Opened an office in France, launch of Viviscal into the French market with distribution partner on board.
Launched Viviscal in Sweden with a distribution partner.
Re-launch of the Viviscal brand in Korea, Canada, Germany and Estonia.
Pat Cash becomes the ambassador for Viviscal Man and features on the Late Late Show.
2010 - Launched new clinically proven product to the weight loss range, Slender Pro Active with Lisa Cannon, Xpose presenter as spokesperson.
Annika Ljungberg "Mary Jo", artist and songwriter becomes Viviscal ambassador in Sweden.
Emmy award winning actress Finola Hughes becomes the latest endorser for Viviscal in the US.
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